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Technology/Services

Safeway Saves Time at the Pump With New Mobile App

Customers can pay for fuel and activate pump with one tap
Photograph courtesy of Albertsons

BELLEVUE, Wash. -- Safeway is attempting to make pit stops at its fuel stations faster with its One Touch Fuel app, which eliminates fuel pump prompts and reportedly saves an average of at least 90 seconds during fueling.

One Touch Fuel allows customers to pay for fuel and activate the pump with one tap of the phone. To get started, customers download the Safeway “One Touch Fuel” app to their phone; the app stores their payment information and links to their “just for U” rewards profile. The app saves receipts and can automatically apply gas rewards.

One Touch Fuel is available at four Safeway fuel stations in the Seattle region, and it will expand soon to 23 other stations along the West Coast and in the Southwest United States.

“This is the fastest and most convenient way to get in and out of the gas station, “said Karl Schroeder, Seattle division president. “We are reimagining the future to serve customers in a way they want to interact with us across every part of the business.”

The app uses Microsoft Azure and geofencing to allow customers to complete almost all the tasks associated with paying for gas from within their car. For store employees, the app will streamline operations, allowing them to focus more on customer service.

Safeway is part of the Pleasanton, Calif.-based Albertsons Cos. family of stores. Albertsons, one of the largest food and drug retailers in the United States, operates grocery stores across the United States under 19 banners, including Albertsons, Safeway, Vons, Jewel-Osco, Shaw’s, Acme, Tom Thumb, Randalls, United Supermarkets, Pavilions, Star Market, Haggen and Carrs.

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