Technology/Services

Seasons Corner Market Makes EMV Upgrades

Will maximize fraud protection for retailer, reduce confusion for consumers

CRANSTON, R.I. -- Colbea Inc.’s Seasons Corner Market is implementing Gilbarco Veeder-Root’s Passport Point of Sale with EMV functionality and FlexPay IV forecourt payment terminals across its entire network of more than 100 convenience stores.

As it upgrades its network for Europay, MasterCard and Visa (EMV) payment acceptance, Colbea will also include Applause TV to maximize its technology investment.

“[Gilbarco’s] forecourt media offering has been a great asset for attracting customers to our stores and also growing in-store sales, and their Passport point of sale has helped us run our business efficiently,” said Andrew Delli Carpini, CEO of Colbea Inc.

Colbea’s forecourt EMV upgrades leverage Gilbarco’s FlexPay IV payment terminal.

In addition to enabling EMV chip payments at the pump, FlexPay IV provides gas stations and convenience stores the ability--through Applause TV powered by Pump Media--to engage consumers while they are pumping gas with timely news and entertainment content along with product advertisements and digital coupons that help drive consumers from the pump and into the c-store, the company says.

Jointly developed with Verifone, a provider of payments and commerce solutions, FlexPay IV from Gilbarco is the first PCI PTS 4.x certified fuel-dispenser payment terminal in the United States that supports EMV, near-field communications (NFC), mobile wallets, encryption and 2D barcode scanning, as well as regulatory changes.

FlexPay IV provides retailers the ability to upgrade their fuel dispensers in advance of the October 2017 petroleum forecourt EMV liability shift.

For its EMV upgrades inside the c-store, Colbea is leveraging Gilbarco’s Passport Point of Sale system. It provides general availability of software supporting both EMV credit and debit transactions. Support of multiple common payment types reduces consumer confusion around inserting vs. swiping a card at the payment terminal.

The multi-EMV card format support ensures that all EMV-capable cards are processed as a chip payment, maximizing the retailer’s protection against fraud and liability. In addition, releasing credit and debit support of EMV in a single software update for the Passport POS minimizes retailer downtime.

Colbea is a proactive marketer on EMV, and it is taking advantage of equipment upgrades driven by EMV to also improve how it interacts with customers, said Mark Williams, vice president of marketing North America for Gilbarco Veeder-Root.

Greensboro, N.C.-based Gilbarco Veeder-Root’s major product lines include fuel dispensers, pump media, POS systems, payment systems, tank gauges, software development and integration, fleet management systems and nozzles.

Cranston, R.I.-based Colbea operates approximately 145 Seasons Corner Market convenience stores in Rhode Island and Massachusetts.

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