Seven Technology Themes That Resonated at NRF (slideshow)

Ideas for staying on the “path to purchase,” revitalizing the retail experience

NEW YORK -- Even though a growing number of customers go online to help them make shopping choices, Terry Lundgren says 90% of purchases still happen at the store—a fact that keeps retailers in the game, but only if they stay in the “path of purchase.” microsoft booth

Speaking at the National Retail Federation (NRF) Show in Manhattan, the chairman, president and CEO of Cincinnati-based Macy’s said the overall customer experience—including online and mobile interaction—are extensions of that decision-making path. As a result, brick-and-mortar retailers must find ways to integrate themselves into that process.

The tradeshow floor offered many ways to affect the customer experience, showcasing everything from real-time tracking of what people buy to reinventing the products and services at the store.

Here are seven themes that stood out:

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