Convenience-store chain Sheetz has launched two new gaming-specific social channels. Gamers and fans of Sheetz—or “Sheetz Freakz,” as the company calls them—can now follow @SheetzGaming on X and TikTok.
On the channels, Sheetz will share posts like gaming news, gaming content and finding the best snack combos for each game.
“Sheetz is always looking for new ways to connect with our customers, and the move into gaming was only natural. This endeavor gives us a new avenue to show gamerz what we are made of on and offline,” said Sheetz Executive Vice President of Marketing and Supply Chain Ryan Sheetz. “We are excited to showcase the best GG’z [good games], replays and shnack combos on our new socials and launch the Ambassadorz program next year.”
- Sheetz is No. 13 on CSP’s 2025 Top 202 ranking of U.S. convenience-store chains by store count.
Sheetz is also launching an Ambassadorz program, “where the freakiest of Freakz can Sheetz-maxx their love of the brand in-store and in-game,” it said. The program will launch in 2026, and creators will share content like their made-to-order orders, trips to major gaming events with Sheetz and to new store openings to meet other Sheetz fans.
Sheetz is working with Heaven Media on its new endeavor with gamers. The marketing agency connects brands with video game and tech audiences worldwide.
This isn’t Sheetz first foray into the gaming world. It also has a “Sheetz Run: Only Up!” build in Fortnite.
Altoona, Pennsylvania-based Sheetz has more than 800 stores throughout Pennsylvania, West Virginia, Virginia, Maryland, Michigan, Ohio and North Carolina.
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