ATLANTA — More ways to pay at the pump are sprouting up, with Sionic Mobile releasing a no-app mobile payments system. Sionic is working with Gilbarco Veeder-Root to integrate its ULink mobile service with Gilbarco’s Passport point-of-sale (POS) system at fuel dispensers.
ULink uses digital wallets and does security and payment processing through CyberSource—a Visa company—to submit card payment authorizations to fuel retailers.
Consumers using the no-app mobile pay function receive a message on their mobile device upon arriving at participating gas stations. They then tap the message and select a pump. If the consumer is not enrolled in the fuel retailer’s loyalty program, they can join through ULink. No plastic cards, key fobs or mobile apps are required.
Each purchase triggers a “small marketing fee” charged to the retailer, the company said. A Sionic Mobile spokesperson told CSP Daily News that the amount charged is tied to how much money is spent on the purchase.
“Consumers crave fast, simple, secure forms of payment," said Matthew Packer, marketing manager for Passport partnerships for Gilbarco Veeder-Root. "Integrating Sionic Mobile’s ULink service into Passport eliminates steps in the payment process to create a seamless fueling experience. Our products and solutions are designed to help people do business better. With Sionic Mobile, we’re excited to break down technological barriers to simplify and enhance the retail fueling process for all.”
“We are thrilled to be working with Gilbarco Veeder-Root to bring zero-friction mobile pay at the pump to gas stations large and small,” said Ronald Herman, CEO and founder of Sionic Mobile. “Consumers can turn on the pump with a tap or two on their mobile device without having to download and use yet another app.”
Gilbarco Veeder-Root, Greensboro, N.C., offers retail and commercial fueling operations solutions from the forecourt to the convenience store and head office. Major product lines include fuel dispensers, pump media, POS systems, payment systems, tank gauges, software development and integration, fleet-management systems and nozzles.
Atlanta-based Sionic Mobile’s ULink allows users to buy anything from food and fuel to parking or a hotel room. ULink operates in Google Cloud and uses Cybersource, a Visa payment management platform. The service also works with the Waze mobile app and Google business chatbot agents.