SAN FRANCISCO — Data platform Skupos has unveiled its new program, Skupos Engage. Engage aims to remove friction from convenience-store promotions by connecting retailers with brand-funded discounts through a real-time product that provides personalized marketing to customers.
Skupos Engage connects retailers to brand promotions and delivers discounts directly to the point-of-sale. Retailers are reimbursed automatically for promotions. Skupos Engage can tailor discounts to each consumer in order to provide optimal value and help retailers oﬀer the best option for their customer base. The program is a straightforward setup for convenience retailers that are scanning their products, the San Francisco-based company said, and it is a simple add-on for current Skupos customers.
Brands can use Skupos Engage to connect directly with their consumers, improving their value proposition by delivering a personalized experience. Meanwhile, Skupos’ system gathers connected data on consumer buying. Participating brands get SKU-level visibility and can drive outcome targeting through promotional oﬀers. Skupos Engage monitors product performance and allows brands to drill down by geography, category and segment.
“The ﬂexibility of Skupos Engage allows brands to customize solutions for their consumers—whether it's dollars oﬀ, quantity discounts, BOGO, or even direct integration with a brand’s existing loyalty program,” said Zack Kimball, vice president of strategy for Skupos. “This technology operates unlike anything else on the market and creates a huge competitive advantage for our retailers. Skupos Engage is a major step toward our mission to harness data to enable a frictionless connection between people and the products they need.”
The Skupos platform tracks billions of dollars in transactions each month for retailers, distributors and brands. The existing technology leverages big data to drive insights and increase revenue across Skupos’ network of more than 7,000 retail locations—up from 3,000 months earlier. Additionally, the Skupos customer base is growing in partnership with global CPG brands, national wholesale distributors and regional bottling networks.
“Skupos Engage is a tangible reinforcement of the innovation Skupos continues to bring to the market,” said Jake Bolling, CEO of Skupos. “We are excited to provide valuable insight into consumer purchasing behavior across the CPG supply chain, enabling both deployment and tracking of trade marketing spend in real time at the point-of-sale, and driving improved value for the entire ecosystem.”
The release of Skupos Engage follows an injection of $26 million in Series B financing, principally from venture capitalist firm Insight Partners.