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Southeastern Grocers Brings Back Shell Loyalty Partnership

Supermarket to drop Plenti loyalty this summer

JACKSONVILLE, Fla. -- Southeastern Grocers, parent company of Bi-Lo, Fresco y Mas, Harveys Supermarket and Winn-Dixie stores, is ending the Plenti rewards program in favor of SE Grocers rewards. The new program will allow customers to redeem points on groceries and fuel at participating Shell locations or other select fuel stations.

Customers can continue to earn Plenti points in Bi-Lo, Fresco y Mas, Harveys Supermarket and Winn-Dixie grocery stores through July 10, 2018, and the unredeemed points value earned in stores will be issued to the SE Grocers rewards program when the new program is launched. Customers must be fully registered in order to use points now or transfer the points value to the new SE Grocers rewards program.

The new program reintroduces Shell gas stations into the grocer’s fuel rewards program and is powered by Excentus, which was recently acquired by the fast-growing enterprise software provider PDI.

"We will take every step to ensure this transition is clear, smooth and creates quality value and savings for our customers and associates where it matters most—food for their families and fuel for their vehicles,” said Anthony Hucker, president and CEO of Southeastern Grocers.

Southeastern Grocers LLC is one of the largest conventional supermarket companies in the United States. Its grocery stores, liquor stores and in-store pharmacies are in seven southeastern states.

Dallas-based Excentus Corp., a PDI company, is a loyalty marketing and technology solutions provider, specializing in the design, development and implementation of loyalty programs.

Shell Oil Co., Houston, is an affiliate of the Royal Dutch Shell PLC, a global group of energy and petrochemical companies with operations in more than 70 countries.

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