Spartan Stores Signs On to KSS Retail as Advisory Service Client

Firm will help Michigan retailer leverage price optimization

GRAND RAPIDS, Mich. -- Spartan Stores Inc., owner and operator of more than 100 grocery stores and convenience store/fuel centers in Michigan, has inked a deal with KSS Retail for strategic advisory services around price optimization and the use of PriceStrat, KSS Retail's proprietary decision support software solution.

KSS Retail's consultants will work closely with Spartan Stores to holistically assess the retailer's pricing practices, systems and processes and then help the firm identify ways to improve its overall price and promotion strategies for business success.

In 2012, KSS Retail unveiled KSS Advisory Services, customizable, tiered advisory service program to enhance its existing service platform, providing clients with specialized one-on-one senior-level consultation and peer benchmarking. The goal is to help retailers better use the information in their pricing systems to achieve key performance objectives, such as improvements in revenue, profit, market share or brand perception.

"Pricing is very strategic to us and we strive for continuous improvement in everyday pricing and promotions. The benchmarking that KSS provides against other retail customers and the ability to make real-time changes in pricing will help us become more competitive," said Kathy Alles, director of retail pricing and data integration for Spartan Stores.

"We are delighted to be working with Spartan Stores on this initiative," said Andy Kalamaras, senior vice president of sales and professional services for KSS Retail. "We've developed a process that's truly unique to the industry. Through our highly personalized approach and decades of retail industry experience, Spartan Stores will be able to refine its pricing and promotion strategies so it can become even more shopper centric and strengthen its market position."

KSS Retail, a dunnhumby Co., is a leading global provider of price optimization and shopper insight solutions for the grocery, convenience, chain drug, general and online retail industries. Retailers use KSS Retail software and professional services to better understand their shopper's needs and to deliver more effective pricing, promotions and merchandising decisions. Current clients include 7 Eleven, Kroger, O'Reilly Auto Parts, BI-LO, Sonae, Raley's, United Supermarkets and ABC Fine Wine and Spirits, among others.

Grand Rapids, Mich.-based Spartan Stores Inc. is a major grocery distributor with 1.4 million square feet of warehouse, distribution and office space. It distributes more than 40,000 private and national brand products to approximately 375 independent grocery locations in Michigan, Indiana and Ohio, and to the company's 101 corporate owned stores located in Michigan, including Family Fare Supermarkets, Family fare Quick Stop c-store/fuel centers, Glen's Markets, Glen's Quick Stop c-store/fuel centers, D&W Fresh Markets, D&W Fresh Market Quick Stop c-store/fuel centers, VG's Food & Pharmacy, VG's Quick Stop c-store/fuel centers and Valu Land.

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