Spinx is partnering with Tote.ai, an artificial intelligence (AI) point-of-sale (POS) platform for fuel and convenience retail.
Tote is providing Spinx with unified point-of-sale software, self-service kiosks and kitchen display systems that run on the chain's existing hardware across all its locations.
"When foodservice and the POS operate as separate systems, retailers often end up with fragmented workflows, inconsistent data and limited visibility into customer behaviors," Shyam Rao, founder and CEO of Tote, told CSP. "A unified approach helps eliminate those blind spots by bringing ordering, fulfillment and checkout into a single operational view, making it easier for teams to manage complexity as food service continues to grow in importance for convenience retailers."
- The Spinx Co. is No. 77 on CSP’s 2025 Top 202 ranking of largest c-store chains by U.S. store count.
While Spinx had already completed its vendor selection, it revisited the decision after an introduction to Tote.
"The platform was compelling enough that we reopened our evaluation," said Luis Ackerman, vice president of technology at Spinx. "When we discovered it could also handle our foodservice technology needs, the decision became clear. We could modernize with a single flexible platform that delivers better customer experience, improves operational efficiency and applies AI in practical, innovative ways."
The deployment will go live in the second half of 2026.
Tote's hardware-agnostic approach allows retailers to modernize without replacing existing terminals, reducing implementation risk and cost while maintaining operational continuity, Tote said.
Its "one customer, one cart" experience unifies shopping activity across the pump, the mobile experience and the register. This means "treating the visit as a single journey rather than a series of disconnected transactions," Rao said. "Whether a customer starts at the pump, orders food or checks out inside, those actions can be tied together into one cohesive experience."
For the retailer, this creates a clearer picture of how customers move through the store and where engagement opportunities exist, Rao said. For customers, it reduces friction, making it easier to move between fuel, food and in-store purchases without repeating steps or starting over.
”We're thrilled to partner with Spinx," Rao said. "This partnership validates what we've been hearing from operators across the country: The convenience-store industry is ready for a quantum leap in technology, one that doesn't just process transactions, but empowers operators to compete, adapt and thrive in an increasingly dynamic retail landscape. Our vision is to give c-store operators sophisticated, flexible technology that enables engaging consumer experiences, including those transformed with agentic commerce, so operators can focus on what matters most: serving their communities and growing their businesses.”
Agentic commerce is the idea that AI agents take actions on behalf of consumers, beyond just making recommendations, Rao said.
"It's already happening online," he said. "Today, agents can book travel, make restaurant reservations, fill shopping carts and complete checkout without the consumer ever leaving the chat. As consumers get used to that level of convenience, they'll expect similar experiences in physical retail. For us, 'one customer, one cart' is part of the foundation, connecting touchpoints that used to be separate. A customer starts at the pump, adds items to their cart, walks inside and the associate can pull it all up in one transaction. That unified view is just the starting point. We're building toward more, and we'll have more to share soon."
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