Spinx Simplifies Fuel-Price Management

Integration between PriceAdvantage and Comdata allows for smoother changes
Photograph: Shutterstock

GREENVILLE, S.C. — The Spinx Co. is streamlining its fuel price adjustments. An integration between PriceAdvantage and Comdata allows retailers to automatically execute price changes to retail fuel pumps and price signs.

“We are very excited about the Comdata integration,” said Nick Perry, director of fuel for Spinx. “Previously, our sites worked in two independent systems for each price adjustment. This integration allows us to utilize Price Advantage’s built-in checks and balances to streamline the process, providing us confidence that the right prices are posted throughout multiple POS systems—allowing us to serve both motorists and professional drivers better.”

  • Greenville, S.C.-based Spinx is No. 84 in CSP’s 2018 Top 202 ranking of c-store chains by number of retail outlets.

The integration allows fuel marketers to analyze competitor prices, replacement costs, current volumes compared to targets and more, and determine optimized prices for each commodity. Using PriceAdvantage from any location, retailers can simultaneously execute pricing changes directly to the point-of-sale, pump and price signs across all fuel outlets.

“The Comdata POS system is a strategic addition of our list of validated, prebuilt integrations,” said Chip Stadjuhar, CEO of Skyline Products, Colorado Springs, Colo. “As with most of our product enhacements, this integration was requested and guided by our customers. It solves a very critical business problem for our retailers who operate multiple POS systems across their business, especially truckstops that must synchronize pricing between commercial and passenger pumps and price signs.”

SmartDESQ POS system, Comdata’s leading POS solution, allows merchants to process purchases from multiple profit centers and with multiple payment types in one transaction, helping customers get back on the road faster. It also has the potential to allow merchants to process more secure transactions, incur fewer chargebacks, and take in lower credit-card processing costs.

“We continue to add new and innovative solutions for our growing base of SmartDESQ customers, and the PriceAdvantage integration is a great benefit to our clients,” said Pat O’Donnell, general manager of merchant services for Comdata, Brentwood, Tenn. “This powerful combination gives retailers more pricing intelligence, competitive information and automated capabilities to capture more sales. Streamlining fuel pricing and removing store clerks from the process allows retail store personnel to concentrate on serving the customer.”

PriceAdvantage features an industry-exclusive integration with Skyline price signs, allowing the fuel pricing team to receive an automatic confirmation directly from the sign that the price changed and is displayed correctly. PriceAdvantage Sign Diagnostics enable the retailers to view a complete list of Skyline signs with current health status from any central location. The retailers can also pull diagnostic information from any Skyline sign—making sign maintenance faster and more efficient.

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