StrasGlobal Adds 2 to Leadership Team

Industry veterans’ experience includes stints with BP, Irving Oil, Speedway, SuperAmerica
strasglobal Derek Abitz Steve Morris
Photograph courtesy of StrasGlobal

TEMPLE, Texas — StrasGlobal, a provider of retail contract management services, has added Derek Abitz as vice president of brand, marketing and innovation, and Steve Morris as vice president of retail operations.

“We are at the start of a new era for StrasGlobal,” said CEO Roy Strasburger. “Our company mission is to make life betterfor our team, our customers and our clients, and the addition of these two leaders will take us to the next level. Our growing and visionary leadership team will help to bring StrasGlobal, and our clients, many fresh and dynamic ideas that will invigorate our company and the overall experience of our customers.”

Abitz (pictured, left) joined Temple, Texas-based StrasGlobal in January 2021. He has deep retail experience in the convenience store and telecommunications industries, having spent 20 years as part of BP’s U.S. and global marketing teams and more recently, six years as director of innovation and new business incubation at U.S. Cellular. At BP, he led the U.S. innovation and offer development efforts, re-imagined BP’s food and beverage program, with Wild Bean Café and provided category and merchandising leadership for more than 800 BP convenience stores. Between his time at BP and U.S. Cellular, he served as Irving Oil’s vice president of retail marketing, where he helped grow the Irving brand throughout New England while creating a competitive advantage for the company, with the launch of Irving Rewards.

Abitz “brings a relentless customer-centric focus, and a passion to innovate that will help lead all our StrasGlobal’s go-to-market initiatives,” said President Eva Strasburger.

Morris (pictured, right) joined the company in February 2021. He comes to StrasGlobal with 25 years of c-store experience with Speedway and SuperAmerica where his responsibilities included strategic planning and analysis, budgeting, operations management, maintenance and construction, marketing and merchandising, advertising, strategic partnerships and project management. Most he was Speedway’s regional manager. He used his skills and expertise for Northern Tier Energy, SuperAmerica and Speedway c-suite management, each time the divisions required market integrations.

“Steve has already enhanced the hallmark strengths of StrasGlobal’s business model and is enthusiastically taking the work started to a new level of success for StrasGlobal and our clients,” said Eva Strasburger

StrasGlobal provides contract management services drawing on 60 years of experience in convenience and small-format retail. It offers marketing, operations and accounting services to companies that don’t have the expertise or infrastructure to support their retail offering. Turnkey retail marketing and management services include store staffing and operations, marketing, category management, merchandising, foodservice program development, business administration and financial reporting. Resources for Retailers (RfR) is a StrasGlobal enterprise designed to help independent retailers compete with larger companies and offers access to deals, promotions and rebates through the RfR Buying Group. Compliance Safe is a software as a service (SaaS) development company that markets a program that allows retailers to store, track and monitor business-critical documents.

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