PHILADELPHIA -- Stuzo, a provider of personalized and predictive commerce solutions for retailers, powered by software products, software services and insights, has launched its fuel retail and convenience Consumer Insights Platform.
Building on the work of its Market Insight Platform, which focuses on the digital capabilities (mobile commerce, loyalty, website, social media, etc.) of the top 100 fuel retail and convenience brands in the United States, Stuzo set out to understand the aggregate wants and needs of fuel retail and convenience-store consumers relating to technology, mobile apps, loyalty and mobile payments.
This led to Stuzo sending ethnographic researchers and filmmakers on a more than five-week-long road trip across the United States to visit leading fuel retail and convenience brands and gather exclusive consumer insights. Stuzo started in Philadelphia, headed north to New England, down through the South, traveled west through Central United States, all the way out to the far Midwest, and back. Stuzo visited more than 70 of the largest fuel retail and convenience brands where researchers asked consumers a set of 22 questions and compiled more than 240 hours of video interview footage.
Stuzo turned this footage into unique video vignettes, one for each of the 70 fuel retail and convenience brands, showcasing insights the company gleaned through conversations with consumers while on-site at each brand location. In addition, Stuzo created several video compilations of key learnings, summing up consumer reactions to researcher questions relating to subjects such as retailer mobile app awareness and brand preference.
Through its three convenience insight platforms—Market Insights, Consumer Insights and Future Vision Insights—Stuzo aims to accelerate the adoption of digital commerce across the fuel retail and convenience industry and help guide retailers there with insights and digital commerce products.
Stuzo’s Consumer Insights research and videos are available exclusively for Stuzo’s fuel retail and convenience clients and partners (see sample video below).
Philadelphia-based Stuzo's software and solutions help convenience stores launch or manage mobile payments, mobile loyalty programs, mobile ordering capabilities, programs to increase employee engagement and geo-targeted offers. In an exclusive arrangement with CSP, Stuzo shares its digital ranking of 100 convenience-store chains, measuring their digital presence, including mobile commerce, connected car, website and social media.
- Click here for the latest profile. Also, click here to take a look into the future at Stuzo's convenience store of 2025.