TA Adds Rewards to Minit Mart

New program launched to keep stores competitive

WESTLAKE, Ohio -- Minit Mart has launched its new loyalty program, GoGo Rewards, which includes a points program and the digital equivalent of a punch card program.

Members will earn 20 points for every $1 spent in a Minit Mart store and 10 points for every gallon of gasoline purchased. Points can be redeemed for store merchandise or discounted fuel prices and exchanged for $5 Minit Money certificates to be used as cash for purchases in the store.

Customers can also participate in clubs that allow members to receive the eighth item free after purchasing seven eligible club items. Club categories include carbonated beverages, coffee, energy drinks, fountain drinks, pizza slices and king-size candy bars.

“As we’ve grown the Minit Mart platform over the past few years, our focus early on was to ensure we were providing great customer service while we were building our brand and improving the stores,” said Rodney Bresnahan, executive vice president of TravelCenters of America, which operates most of the Minit Mart stores. “Providing great service is still among our highest priorities, but in addition, we now have another way we can show existing customers how much we appreciate their loyalty every time they walk through our doors.”

GoGo Rewards members can use their phone number at the pump and in the store to receive points and earn club rewards if they forget their loyalty card. Minit Mart first introduced GoGo Rewards to locations in western Kentucky. The balance of the locations will launch by August.

TravelCenters of America LLC, with headquarters in Westlake, Ohio, offers diesel and gasoline fueling, restaurants, truck repair facilities, convenience stores and other services in 43 states and in Canada, principally under the TA and Petro Stopping Centers travel-center brands and the Minit Mart convenience-store brand.

The Minit Mart brand includes more than 296 stores in 31 states across the U.S., including 66 located at TA and Petro Stopping Centers travel centers. Minit Mart offers customers branded gasoline, a variety of quick dining options and World Blends Coffee.


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