DENVER -- Mocapay, a merchant-centric, mobile marketing and payments solution provider, and Merchant Link, a leading provider of payment gateway and data security solutions, announced the formation of a business alliance that will empower merchants seeking innovative mobile payment and payment security offerings. As a result of today's announcement, Merchant Link will leverage Mocapay's patented mobile payment and marketing technology to expand its product suite with value added solutions.
"This relationship will give Merchant Link an entirely new product set to offer its existing client base while expanding Mocapay's reach in hospitality," said Doug Dwyre, CEO, Mocapay. "Additionally, Mocapay's patented, tokenized mobile transaction processing technology will ensure payment and transaction security enhancing the existing Merchant Link product security suite."
This unique alliance will expand Merchant Link's product offering allowing it the ability to include mobile payments and marketing solutions to its client base. By taking advantage of Mocapay's solutions, Merchant Link merchants will have the ability to offer mobile customer acquisition while engaging and measuring guest interaction within the mobile environment.
"The collaboration with Mocapay is just another way Merchant Link continues to seek relationships that offer our clients more information and more data, enhancing their opportunity for great customer retention and revenue generation," said Laura Meck, EVP, Merchant Link.
With the agreement, Merchant Link merchants will be able to accept mobile transactions and allow customers to interact with the merchant brand from any mobile device. Consumers can interact via the merchants' branded mobile app allowing them to make credit-card purchases, purchase and redeem gift cards, participate in loyalty programs and take advantage of merchant promotions.
Merchants will also have access to key customer communication mobile marketing tools. Data collected from mobile interactions will enable merchants to better customize two-way conversations with customers including coupons, deals and brand loyalty engagements.
Mocapay's innovative mobile platform creates deep, interactive, loyal brand connections. Through partnerships with merchants' payment processors, Mocapay mobile enables existing prepaid cards as well as consumer credit and debit cards. Additionally, merchants may also take advantage of Mocapay's own mobile marketing and loyalty products putting the power of customer engagement in the hands of merchants. With its secure, patented technology Mocapay's flexible, one-stop solution works with any handset or network and integrates simply with any POS, processor, wallet or existing program. Based in Denver, Mocapay is a privately held venture funded company founded in 2007.
Merchant Link is a leading provider of cloud-based payment gateway and data security solutions, removing the risk and hassle from payments for more than 300,000 restaurant, hotel and retail locations. Founded in 1993 and headquartered in Silver Spring, Md., Merchant Link currently enables more than 5 billion transactions annually for some of the world's best-known merchants, providing connectivity to the major U.S. payment-card processors.
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