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Technology/Services

Times Oil Selects PriceAdvantage and Skyline

New system eases price posting
Photograph: Shutterstock

LINCOLNTON, N.C. -- Times Oil is tapping PriceAdvantage software and Skyline Products price signs to help optimize fuel prices and automate the fuel pricing process at Times Oil locations throughout North and South Carolina.

The new system will automatically post new prices directly to store point-of-sale (POS) devices, pumps and price signs. Each time new prices are posted, PriceAdvantage will send Times Oil pricing analysts a notification confirming that the new price was posted correctly.

“The unique technology between our industry-leading fuel price management software and price signs closes the gap between headquarters and the store,” said Chip Stadjuhar, president and CEO of Skyline Products. “Times Oil is just one of many fuel retailers who recognizes how critical complete price change execution is to successful retail fuel sales. Using this powerful combination of fully integrated software and signs will help them automate and streamline the fuel pricing process—giving them a competitive advantage.”

PriceAdvantage will help Times Oil determine optimized fuel prices by aggregating data, including competitor prices, replacements costs and historical information. Then Times can push those new prices directly to the store POS, pumps and price signs, removing store-level delays and errors. Skyline price signs will then send Times’ headquarters automatic confirmation through PriceAdvantage that the price was changed accurately, as well as diagnostic data about the health of the sign.

“Everyone knows that relying upon store personnel to update fuel prices is problematic,” said Lanny Ford, Times Oil director of IT. “A cashier is not going to walk away from a long line of customers to change prices, so it could be hours before he or she has a chance to make those price changes. By using both PriceAdvantage and Skyline signs, we can automate the entire price change process, giving our central office the control and confidence that the correct price was change accurately and on time.”

PriceAdvantage’s configurable, patented solution allows fuel marketers to execute their fuel-pricing strategies by reducing manual processes and human errors, the company said. PriceAdvantage enables customers to make rapid, informed fuel-pricing decisions based on their own business rules, automatically post new prices to their POS systems, fuel pumps and price signs and receive price-change confirmation in minutes. PriceAdvantage is a division of Colorado Springs, Colo.-based Skyline Products, a manufacturer of electronic price signs.

Times Oil, based in Lincolnton, N.C., distributes light oil products in Mecklenburg, Gaston, Lincoln, York, Cabarrus and Iredell counties. The company’s retail division operates 19 c-store facilities under the Marathon, BP, CITGO and Times brands.

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