Tote.ai, an artificial intelligence (AI)-based point-of-sale system for fuel and convenience stores, received $22.6 million in funding to accelerate hiring, market expansion and product features.
The round was led by Cota Capital, with Storm Ventures and Cervin Ventures joining.
With Tote's "one customer, one cart" architecture, customers can start shopping at the pump, add items via mobile and complete their purchase at any register or self-checkout without rescanning, the company said.
Because Tote built AI into the original product design, retailers can integrate promotions and loyalty offers in ways that bolted-on AI cannot, said Tote.ai.
"Fuel and convenience stores have been ignored for a long time," said Shyam Rao, CEO of Tote.ai, Redwood City, California. "But these stores are the bedrock of small communities, bustling city neighborhoods and America's highways. We saw an opportunity to help store leaders embrace new online, app-driven consumer behavior. Tote's headless, event-driven architecture makes it easy for stores to cater promotions to the customer's interests, offer discounts and loyalty sign-ups during every transaction and increase per-visit sales."
Tote.ai gives fuel and convenience store leaders real-time visibility into operations, productivity, marketing campaigns and conversions across all devices, systems and stores, the company said. Using Tote, managers or executives can make changes to menus, promotions, prices and products without requiring IT assistance.
Interested in learning more about the latest in convenience-store technology? Don't miss C-StoreTEC 2025 (October 27-29, Plano, Texas)—the industry's premier technology leadership event created by retailers, for retailers. Visit https://cstoretec.com to secure your spot at this groundbreaking conference where convenience retail leaders collaborate to drive digital transformation and accelerate growth.
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