Technology/Services

True North Energy Launches Loyalty Program, Mobile App

Savings include 5 cents per gallon with each $25 spent inside the store
True North Energy
Photograph courtesy of True North Energy

True North Energy has launched a new truerewards loyalty program and mobile app with technology provider PDI Technologies.

  • True North Energy is No. 49 in CSP’s 2023 Top 202 ranking of c-store chains by total number of company-owned retail outlets.

True North is excited to add the truerewards loyalty program to our customer journey,” said Bailey Lyden, vice president of retail at truenorth convenience stores. “This initiative brings tremendous value to our most loyal guests, and it sets us apart in a competitive digital landscape.”

Benefits for rewards members include initial savings of 25 cents per gallon on the next fuel purchase after enrollment. The program also awards members for in-store purchases, unlocking additional savings of 5 cents per gallon with each $25 spent inside the store.

True North Energy

New brand assets, designed by Corinne O’Neal at Louisville, Kentucky-based visual communications firm Vivid Impact, draw attention to truerewards and promote the program both digitally and at each store, the company said.

The new truenorth app brings additional value with exclusive access to deals, discounts, giveaways and trackable progress in coffee and fountain drink clubs.

Built on the Rovertown app platform, the app includes several innovative features—including an integration with Shell Fuel Rewards. Members of Shell Fuel Rewards can link their account within the app, unlocking stackable savings of at least 10 cents per gallon on everyday fillups.

“The truerewards program is another hallmark in the brand evolution of truenorth stores and True North Energy as a company. We are excited to now have a mobile app as part of our cache of offerings to our guests that reinforces our standard of fast, friendly, clean,” said Kim Strode, marketing coordinator. “This has been a huge effort by the entire team and I’m proud to be a part of what has been created.”

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