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Technology/Services

Twice Daily to Launch Loyalty and Private-Label Debit

Program will leverage ZipLine's platform
Photograph courtesy of ZipLine

NASHVILLE — Twice Daily, a 58-store convenience retailer based in Nashville, has launched Twice Daily Rewards and TD Debit. The program will leverage ZipLine's loyalty and mobile payment platform, and it will be marketed across both the Twice Daily and White Bison Coffee brands. 

  • Twice Daily parent company Tri Star Energy is No. 71 on CSP’s 2019 Top 202 ranking of c-store chains by number of retail outlets.

Twice Daily Rewards include points-based rewards, several clubs and fuel savings. In a play on its brand name, Twice Daily is rewarding double points when consumers transact on their second daily visit. TD Debit is the private-label debit program, designed to create "stickier" customers through a payment and loyalty experience.

ZipLine's Consumer Engagement team played a key role in developing the branding strategy, including a single user experience for the two distinct but connected brands. The team also created the launch plan, including POP in-store signage, pumptoppers and program guides for the counter staff.

"ZipLine's innovative platform and nimble team have delivered a powerful program unique to Twice Daily," said Dawn Boulanger, vice president of marketing for Twice Daily. "We're excited to strengthen our brands with every customer purchase and grow loyalty."

Portland, Maine-based ZipLine helps merchants build consumer loyalty and market share with private-label debit, rewards and gift card programs. With a single platform for personalized rewards and branded debit payment, ZipLine's clients strengthen their consumer relationships while saving on interchange fees. ZipLine's clients include top brands such as Circle K, Speedway, Irving, Big Y, Lord & Taylor, Saks Fifth Avenue and Chico's.

Founded in 2000, Nashville-based Tri Star Energy owns and operates Twice Daily convenience stores and supplies fuel to retail dealers in Tennessee, Kentucky, Georgia, North Carolina, Florida and Alabama. The company also owns premium coffee brand White Bison Coffee, which includes locations throughout Middle Tennessee. White Bison Coffee’s cafe menu features a range of beverages, from pour-over coffee and nitro cold brew to hot teas and fruit smoothies. It offers pastries and breakfast and lunch items, including sandwiches, salads and wraps.

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