Texas Born Stores (TXB) has added a gamification feature in its loyalty app in partnership with BrandMobile.
TXB is No. 136 on CSP’s 2024 Top 202 ranking of convenience-store chains by store count.
The new gamification features allow customers to earn rewards through interactive games and challenges within the TXB loyalty app. These activities are designed to enhance the customer shopping experience, increase the frequency of store visits and encourage higher spending per visit.
“By incorporating BrandMobile's cutting-edge gamification technology into our loyalty app, we're not just redefining the way we engage with our customers but also setting a new standard in the industry,” said Ben Hoffmeyer, vice president of marketing and merchandising at Spicewood, Texas-based TXB Stores. “This initiative is expected to boost our app interactions and deepen our customer relationships, making every visit to TXB not just a transaction but a uniquely engaging experience.”
TXB has reported an increase in daily active users and a significant uplift in-app engagement metrics when gamification is incorporated into their loyalty app.
The gamification initiative benefits TXB Stores in customer retention and increased sales and provides valuable data insights. Through user interactions with the games, TXB gains a deeper understanding of customer preferences and behavior, enabling more targeted marketing and improved customer service.
BrandMobile also achieved certification from Paytronix. By integrating Paytronix's advanced loyalty and engagement platform, BrandMobile aims to offer its clients capabilities in driving customer retention and satisfaction, the company said.
“BrandMobile is thrilled to partner with TXB Stores to bring our gamification solutions to their loyal customers,” said Steffen Krabbenhoft, chief strategy officer of Copenhagen-based BrandMobile. “Our platform is designed to transform the traditional loyalty program into a dynamic and interactive experience that excites and engages users on a whole new level.”
TXB Stores plans to roll out additional features and games over the coming months, each designed to continue enhancing user experience, app frequency and building brand loyalty.
Kwik Chek announced it was rebranded to TXB in 2020. The chain has more than 50 stores in Texas and Oklahoma and aims to give customers high-quality food items and first-class service.
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