Technology/Services

UDF, Fuelman Forge Acceptance Relationship

Largest new Mobil-branded merchant to leverage integration effort

NORWOOD, Ohio -- Commercial fleet fueling services provider Fuelman has announced the execution and rollout of an integrated Fuelman acceptance agreement with United Dairy Farmers (UDF). This agreement will allow its Fuelman card to be accepted at all Mobil-branded UDF locations.

The Fuelman Fleet Card authorizes, controls and tracks fleet fueling and maintenance.

This relationship will mutually benefit Fuelman and UDF by expanding our card acceptance network in key demographic areas, bringing incremental gallons to UDF sites, [image-nocss] said Max Bisschop, director of merchant acquisition for Norcross, Ga.-based Fuelman.

By accepting Fuelman cards, we'll now be able to quickly and conveniently process transactions for a customer group we previously have not served, said David Lindner, vice president of retail marketing for United Dairy Farmers, Norwood, Ohio.

To date, UDF represents the largest Mobil-branded merchant, new to the Fuelman network, to take advantage of a recently completed integration effort between ExxonMobil and Fuelman, the company said. This effort allows for any Exxon- or Mobil-branded site to accept Fuelman at the pump once the site enters into an acceptance agreement with Fuelman.

To have UDF see the value of Fuelman acceptance at their sites and to be able to offer that acceptance to their sites via pay-at-pump is a win-win for all parties involved, said Todd Hemphill, Fuelman's director of merchant technology.

Fuelman, a division of FleetCor Technologies Inc., Atlanta, is a major provider of commercial fleet fueling services. It has a commercial fleet fueling network of more than 30,000 sites, 40,000 fleets and 400,000 fleet cards. The Fuelman network generates 45 million transactions with purchases of more than 1 billion gallons of fuel annually.

FleetCor is a mojor provider of commercial fleet card issuing and processing services in North America with more than $3 billion in annual purchases. FleetCor's card programs are marketed in the United States and Canada under a variety of private-label and proprietary brand names including, Fuelman, FleetNet, CFN and Mannatec.

UDF is a third-generation manufacturer of milk, premium ice cream and other dairy products. In addition to approximately 200 United Dairy Farmers convenience stores located throughout Ohio, Indiana, and Kentucky, its homemade premium brand of ice cream is distributed in grocery stores in 14 states.

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