VideoMining Launches Analytics Platform

Program offers tools to expand knowledge of consumers

STATE COLLEGE, Pa. -- VideoMining Corp., an in-store-behavior analytics provider for consumer packaged goods (CPG) retail, released its ShopperImpact Platform and a range of analytics solutions created specifically for convenience-store retailers.

The latest offering leverages VideoMining’s industry tracking program, C-Store Shopper Insights (CSI) MegaStudy and new OmniSensr technology to create a solution tailored for c-store operators. OmniSensr devices incorporate video, mobile and multiple other data sources to enable new ongoing analytics such as loyalty, demographics and pump-to-store conversion, along with deep analytics of in-store behavior and purchase basket.

“Our CSI program revealed that there are strong opportunities for c-store retailers to improve performance by targeting of their efforts through a better understanding of their shoppers,” said Rajeev Sharma, founder and CEO of VideoMining. “Our ShopperImpact platform is designed to meet that need and provide retailers with continuous feedback on their marketing, merchandising and store innovation efforts to help them succeed in this competitive industry.”

VideoMining says that investments in foodservice, ever-growing assortments and innovations to increase pump-to-store conversion have made the need for understanding shoppers even more urgent. Yielding a wide range of available reports and opportunities for custom studies, VideoMining’s CSI MegaStudy is based on the analysis of behaviors of tens of millions of shoppers each year.

The ShopperImpact Platform expands on the CSI MegaStudy by enabling year-round measurement of in-store shopper behavior and characteristics for individual retailers. In addition, the solutions enabled by the ShopperImpact Platform are delivered through a new, intuitive cloud-based interface. A customizable online portal provides easy access to tailored application modules that aim to fill a variety of functions, from optimizing store design to improving pump-to-store conversions.

“We have been working closely with our retailer clients to fine-tune our new offering and to provide them easy ways to get started without upfront investments,” said Sharma. “Whether you are a small chain of 20 stores or a large chain operator, the ShopperImpact platform provides rapid ROI by helping you align with your core shoppers and attract new ones.”

VideoMining, located in State College, Pa., offers in-store behavior analytics for CPG manufacturers and retailers. The company’s analytics platform uses a patented suite of sensing technologies to capture shopper behavior data. These insights are then integrated with multiple other data sources such as transaction, plan-o-grams, product mapping, loyalty and promotions to fuel strategies to optimize CPG retail.

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