Richard Poye has joined VideoMining as head of retail strategy and engagement, the company announced Wednesday.
VideoMining is a market research and retail analytics company based in State College, Pennsylvania.
Poye, the founder of Nashville-based Food Trends Think Tank who has spoken at CSP events, will help expand VideoMining’s relationships with retailers and support their use of behavioral shopper insights to improve store productivity, elevate customer experience and drive measurable growth, the company said.
Poye brings decades of leadership experience across convenience and grocery retail, consumer packaged goods and hospitality sectors, VideoMining said. His background includes executive merchandising leadership roles at RaceTrac and MAPCO, along with leadership positions at Circle K, H-E-B and Unilever. He is widely recognized for combining commercial discipline, operational insight and a strong customer-first perspective.
“Richard brings an exceptional mix of retail leadership, strategic perspective, and industry experience,” said Rajeev Sharma, founder and CEO of VideoMining, who spoke in September at a CSP event. “Retailers today are under increasing pressure to improve store productivity, drive shopper conversion and elevate the overall in-store customer experience. We are in an excellent position to help retailers turn their in-store blind spots into growth opportunities, and Richard will play a key role in accelerating that mission for our retail partners.”
At VideoMining, Poye will help shape how retail partners apply behavioral shopper insights to make smarter, faster decisions across merchandising, store design, front-end optimization, foodservice, category strategy and test-and-learn initiatives, the company said. He will work closely with retail decision-makers to translate behavioral insights into clear strategic direction and practical action across the organization.
“I’ve always believed that retail is about more than transactions—it is about creating meaningful experiences that build engagement and loyalty,” Poye said. “By understanding shopper behavior and the complete in-store journey, retailers can improve experiences, strengthen loyalty and generate measurable growth. VideoMining offers a uniquely powerful way to uncover those insights, and I am excited to join the team and help retailers and brands put them into action.”
In addition to his role at VideoMining, Poye will remain active in industry forums such as the Food Trends Think Tank and the Convenience Foodservice Vision Group, helping ensure that emerging insights are translated into practical, high-impact solutions for VideoMining's clients and the broader industry, VideoMining said.
VideoMining is a market research and retail analytics company providing behavioral shopper insights for retailers and consumer packaged goods brands.
VideoMining helps retailers and brands understand what has traditionally been difficult to measure: how shoppers naturally behave inside the store, the company said. Through its proprietary AI-powered shopper research platform, VideoMining reveals how shoppers navigate aisles, engage with merchandising, respond at the front end and make purchase decisions in real-world retail environments. These insights help clients make smarter decisions across operations, merchandising, marketing, category strategy, innovation and growth planning.
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