Technology/Services

VP Racing, Allied Brand Capital Partner on 0% Financing Program

Can help dealers meet EMV payment standards, more

KINGSTON, N.J. -- Allied Brand Capital, a leader in equipment financing to the retail petroleum industry, is offering financing incentives from as low as 0% to VP Racing Fuels dealers seeking to upgrade their fuel dispensers and payment technologies to meet new EMV payment standards.

VP Racing Fuels and Allied Brand Capital

VP Racing Fuels branded dealers benefit from 24-to-60-month financing terms and financing rates through this program. Dealers upgrading fuel dispensers qualify for the special zero-percent financing for 24 months (or 5.19% financing for 60 months) from Allied Brand Capital. The rate and term offer a way to meet the new Europay, MasterCard and Visa (EMV) payment standards ahead of the announced deadlines. In addition, Allied Brand Capital has been able to negotiate discounted equipment pricing on a broad range of point-of-sale (POS) systems on behalf of VP Racing Fuels branded dealers.

“Allied Brand Capital has a strong reputation as being the industry innovator in providing equipment financing to fuel retailers. We are excited to partner with them to provide financing as low as 0% on EMV dispensers to enable our dealers to be ready for the Oct. 2017 EMV liability shift in their forecourt,” said Alan Cerwick, president of VP Racing Fuels. “This program allows VP dealers to provide an outstanding customer experience both at the fueling island and in-store.”

Mike Cerminaro, president of Allied Brand Services, said, “With both the EMV in-store deadline having passed last year and interest-rate increases on the horizon, there’s never been a better time for fuel marketers to be proactive in obtaining the equipment they need, with a minimal amount of hassle and maximum amount of flexibility.”

VP Racing Fuels dealers can take advantage of the financing incentives starting now; the program ends on December 31, 2016.

Based in Kingston, N.J., Allied Brand Capital provides equipment financing in the retail and commercial petroleum industries. It is a leading provider of capital equipment financing and leasing for re-imaging, EMV upgrades, UGSTs, LED lighting, walk-in coolers, car wash equipment, in-store food processing equipment, franchise fees and more.

San Antonio-based VP Racing and its retail brand program helps convenience-store retailers differentiate, save money and compete more effectively with major brands and large retailers. VP-branded stores also distribute VP’s other product lines including small-engine fuels, hobby fuels, performance chemicals and more.

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