Vroom Delivery, a digital commerce platform for the convenience-retail industry, has partnered with Fresh KDS, a Kitchen Display System (KDS), which can automatically move all orders from digital channels to kitchen screens, automating manual ticketing processes.
This includes orders from KDS touch screen kiosks, retailer apps and websites and third-party marketplaces such as DoorDash and Uber Eats.
Vroom’s omnichannel Kitchen Management System (KMS) is powered by the same centralized automation that runs Vroom’s other products such as proprietary and third-party ordering. This means that a retailer can enable a new sales channel such as Kiosks, and Vroom’s Automated Menu Management (AMM) systems will immediately propagate the menus, pull price book and inventory data from the back office and ingest orders into the retailer transaction logs.
Orders can even be segmented to different parts of the store based on the items in customer baskets. For example, if a customer orders a pizza, coffee and snacks, the KMS can automatically send the pizza to the kitchen, the coffee to the barista, the snacks to the c-store and the full order to a fulfillment and packing station.
Five chains on the Vroom Platform have signed up for the new system, with more expected in the coming months, according to Vroom.
“We are seeing a lot of interest from our current customers, many of whom are very foodservice-focused retailers” said John Nelson, CEO of Vroom Delivery. “Because the new Vroom KMS is tied into our existing menu and order management systems, it makes it very easy for retailers to implement and manage. For example, if a store clerk needs to make a change to an order, they can make it in the Vroom Store Portal and those changes will propagate to the correct Kitchen Display Screen and back office instantaneously. The source of the order doesn’t matter—whether it’s a kiosk, an app order or a DoorDash order, the operations for store employees remains the same.”
Fresh KDS, Nashville, started seven years ago and focused on the restaurant industry. Fresh currently powers kitchen screens in more than 7,000 restaurants worldwide and recently has begun powering kitchens for convenience retailers. The partnership between Vroom and Fresh means that Vroom is also able to manage billing, set-up and support for the combined product, so Vroom customers will not have to coordinate with an additional vendor. It also allows the screens to be packaged with other Vroom products such as online ordering and kiosks at rates well below most stand-alone systems.
“We are excited to partner with Vroom Delivery to modernize the Kitchen Systems for the convenience-store industry” said David Corts, COO of Fresh Technology. “Vroom’s omnichannel system combined with our Kitchen Display System will greatly streamline operations for retailers, improve speed of service and order accuracy while adding additional flexibility going forward as retailers change or modify their menus or order preparation procedures.”
Vroom Delivery, based in Miami, is a full-stack digital commerce solution for convenience stores, providing technical aspects required for c-store chains to operate, automate and manage e-commerce and delivery services.
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