Convenience-store e-commerce delivery platform Vroom Delivery has formed a new partnership with grocery technology company Instacart to bring Instacart Carrot Ads to Vroom Delivery’s network of 3,500 c-stores in the United States.
Carrot Ads enables grocers, marketplaces and commerce platforms to build or expand their own retail media networks (RMNs). It extends Instacart ad technology to help monetize digital storefronts, apps and other owned commerce channels. Instacart has more than 240 partners leveraging the Carrot Ads solution.
Retailers will have access to Instacart’s advertising technology, enabling advertisers to reach more consumers through sponsored product and display ads. Through this partnership, Vroom Delivery’s c-store partners will join the Instacart Ads ecosystem.
This partnership expands efforts to help small- and medium-sized convenience retailers tap into advertising demand. With this new integration, more than 7,500 brand advertisers participating in the Instacart Ads ecosystem will be able to extend their Instacart campaigns to Vroom Delivery’s network of convenience-store retailers, helping to drive discovery and create more personalized product recommendations.
“Advertisers gain a simplified point of entry with intuitive and familiar self-service tools for campaign activation, optimization, and measurement - all on Instacart’s ad platform,” said Alice Luong, senior director of e-commerce and retail media at Instacart.
“We’re committed to helping local convenience stores compete in the fast-growing world of e-commerce,” said John Nelson, CEO of Vroom Delivery. “It was important for us to partner with a company that not only has proven technology, but also the expertise to move fast. By integrating Instacart Carrot Ads, we’re making industry-leading retail media accessible and scalable for convenience retailers of all sizes.”
San Francisco-based Maplebear Inc., doing business as Instacart, partners with more than 1,800 national, regional and local retail banners to facilitate online shopping, delivery and pickup services from nearly 100,000 stores across North America on the Instacart Marketplace. The Instacart platform offers retailers a suite of enterprise-grade technology products and services to power their e-commerce experiences, fulfill orders, digitize brick-and-mortar stores, provide advertising services and gain insights. With Instacart Ads, thousands of consumer packaged goods (CPG) brands partner with the company to connect directly with consumers online.
Miami-based Vroom Delivery specializes in convenience and liquor store retail. Serving 3,500 stores across the United States, it helps retailers offer local delivery to customers and provides other tools.
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