Technology/Services

Vroom Launches Third-Party Delivery Brokerage Service

Skipcart allows c-stores to send orders to the best provider
convenience store delivery
Photograph: Shutterstock

CHICAGO — With the addition of national last-mile delivery service Skipcart to its platform, Vroom Delivery is enabling convenience stores to automatically route orders between multiple third-party delivery services on an order-by-order basis based on cost, speed and serviceability.

Vroom has already partnered with Doordash Drive and robot delivery service Tortoise. With the addition of Skipcart, Vroom’s fulfillment management tools can now direct orders to multiple providers automatically so that when they receive an order, the delivery brokerage service recommends the best third-party service based on the delivery location and driver network availability. Stores can also opt to deliver some orders with their own drivers and use Vroom’s proprietary driver app.

This is designed to bring down both the average fulfillment cost and delivery times of orders relative to traditional third-party marketplaces. Vroom continues to add additional third parties to its network.

The service white labels deliveries so that the order and delivery process remain self-contained within retailers’ proprietary apps and websites. Stores will retain access to their customer data, automate their pricebook maintenance through Vroom’s back-office integrations, and have direct communication with their customers. Furthermore, stores are able to set the delivery fees charged to customers.

“The high cost of delivery and the lack of control of customer data on the third-party marketplaces are the two biggest complaints we hear from stores.  With the addition of Skipcart and our automated brokerage service, we aim to solve both of these issues through our platform,” said John Nelson, CEO of Vroom Delivery.

Founded in 2016, Chicago-based Vroom Delivery is an e-commerce engine designed specifically for the convenience-store industry, providing stores with the tools necessary to manage an e-commerce operation.

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