W. Capra has announced that the recently acquired Impact 21 business will be operating fully as W. Capra, and it has unveiled a new company brand to reflect the change.
“When W. Capra and Impact 21 joined forces last April, we were excited about the opportunities to combine our strengths and better serve our clients and their respective industries,” said Mike Streams, partner at W. Capra, Chicago. “This final step of representing both organizations under one brand fully positions us to do just that. Our new logo visually represents the rich history of both brands and who we are as a combined organization.”
The industries are retail, including convenience stores, restaurants and foodservice, grocery and specialty; energy; hospitality and travel; and financial services.
The logo incorporates the original W. Capra star referencing the company’s high values and standards, the company said, and the forward-moving icon of Impact 21 demonstrating vision and transformation. It serves as a symbol of a unified brand and depicts the strength of the W. Capra team and depth of expertise brought to their clients and industries, according to the company.
As one entity, the new W. Capra forms an end-to-end consulting and services business driving business transformation, from high-level strategy through implementation. It offers expertise in strategy, technology, operations and transformation; experience in leading the full lifecycle of client strategic initiatives; one cohesive team centered on a common set of core values; and enhanced focus on process, technology and data as business enablers.
“Our unified brand identity and new website represent a more powerful and innovative combined organization tailored to meet the industries’ ever-evolving needs,” Streams said. “Building on the legacy of both organizations over the past 25-plus years, our client initiatives remain at the forefront of everything we do. As trusted leaders, we will continue to help our clients and the industries we serve to navigate transformations, stay ahead of industry trends and succeed in an increasingly competitive marketplace.”
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