Technology/Services

Warrenton Oil to Launch Subscription Car-Wash Program

Retailer aims to improve convenience, drive traffic at its FastLane stores
Car wash app technology
Image: Shutterstock

WARRENTON, Mo. — Warrenton Oil Co. will begin offering customers a subscription option for monthly car washing at 18 FastLane convenience-store locations.

Upon launch in early 2023, customers will be able to subscribe to the FastLane car-wash subscription program, developed by Liquid Barcodes, through the existing FastLane mobile app. Upon joining, customers can select from several car wash subscription packages, add-ons or one-time washes for a contactless car-wash experience.

Based in Warrenton, Mo., Warrenton Oil operates 55 FastLane convenience stores throughout the state, in addition to WOCO Transportation LLC, hotels, and car and truck washes.

  • Warrenton Oil/FastLane ranks No. 122 on CSP’s 2022 Top 202 list of the largest c-store chains in the United States.

Car-wash subscription programs are revenue drivers for c-stores and fueling stations that offer car-wash services. Making the process convenient and cost-effective for customers increases traffic and drives in-store sales. Warrenton Oil said its goal is to deliver a frictionless and contactless solution for customers, while building recurring revenue for the business.

The project will be designed and delivered by Liquid Barcodes, led by Saurabh Swarup, general manager North America, who says, “Subscription programs for car wash, coffee and many beverages and food products are an excellent way for convenience and car wash retailers to build sustainable customer loyalty, as well as develop a recurring revenue business model.”

The Warrenton Oil car-wash app is scheduled for launch in the first quarter of 2023.

Established in 1972, FastLane is a growing family-owned and -operated c-store chain with 55 stores throughout Central and Eastern Missouri.

Liquid Barcodes, Fairfax, Va., is a global loyalty and digital marketing technology company specializing in the convenience and foodservice industries.

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