WAWA, Pa. — Wawa is launching a new Augmented Reality (AR) game as an enhancement to its recently announced line of Kids Meals. In August 2020, Wawa’s more than 900 stores launched the Kids Meals offer which includes a choice of entree, side, beverage and Wally Goose trading cards with the mascot’s favorite hobbies from sports to acting to cooking and more, which kids are encouraged to try at home.
Wawa has enhanced the Kids Meals further by partnering with Reading, Pa.-based Neo-Pangea to develop a free and interactive game, “Wally’s Adventure Game,” designed to entertain beyond mealtime.
It brings Wally Goose to life in a unique AR Adventure where players can flap Wally’s wings, move left and right to fly around trees, over fences and beneath storm clouds on a quest through the forest to collect as many Kids Meal Boxes as you can. It is accessible through a QR code on the Kids Meal boxes. Players scan the QR code or visit www.wawakidsmeals.com/game on a mobile device and play, with no downloads required.
“In addition to providing wholesome foods, it’s our hope that creating such a fun AR game gives families a reason to laugh and play together during meals,” said Mike Sherlock, chief product marketing officer.
As an extension of Wawa’s unique customization abilities, Kids Meals offer a choice of entrée including Junior hoagies with turkey, ham, roast beef or cheese, small macaroni and cheese, cheese quesadilla, chicken strips, small meatballs, small chicken noodle soup, accompanied by one side of apple slices, yogurt, mozzarella string cheese, 1 oz. chips, or chocolate chip cookie and a choice of beverage including water, milk or chocolate milk. Depending on selections, Kids Meals are priced at $3.99, $4.99 and $5.99.
Wawa reached the milestone of its 900th store in June. The Wawa, Pa.-based chain is No. 10 on CSP’s 2020 Top 202 ranking of c-store chains by number of retail outlets.
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