Convenience-store retailer Weigel’s has introduced streaks to its loyalty app. Members can tap a button in the app every day to check in, leading to rewards at 7, 14, 21 and 28 consecutive days.
The app is powered by Rovertown, Richmond Heights, Missouri.
“MyWeigel’s Rewards is built on giving our guests reasons to return, and Streaks builds on that by turning daily engagement into a rewarding game,” said Jessica Starnes, director of loyalty at Weigel’s. “It’s a simple, fun way to encourage guests to stay connected with our brand.”
- Jessica Starnes was a 2025 CSP Category Manager of the Year winner for small chains in the loyalty and tech operations category.
Points are automatically added to users’ accounts and can be redeemed for fuel, pizza and other in-store products. Animated visuals and daily push notifications foster a “don’t break the chain” motivation, Weigel’s said.
Streaks follows the March launch of the Weigel’s Arcade, which surpassed one million plays in its first three months. The chain’s loyalty program has a 66% year-over-year increase in Gen Z engagement.
“Gamification isn’t just a trend—it’s a proven strategy,” said Starnes. “Features like Weigel’s Arcade and now Streaks deliver excitement, encourage daily use, and drive customer loyalty. Our guests are actively looking for reasons to open the app every day, and we’re committed to making those experiences rewarding and fun.”
- Weigel's is No. 84 on CSP’s 2025 Top 202 ranking of convenience store chains by store count.
In June, Weigel’s launched targeted campaigns with PDI’s Experience Designer tool. It’s a self-service platform that helps retailers create personalized, omnichannel loyalty campaigns that track conversions, product recommendations and customer re-engagement efforts. PDI Experience Designer, which is integrated with Weigel’s price book, allows the c-store chain to identify price lookups and product naming hierarchies to segment customers based on purchase behavior, Starnes told CSP.
Weigel’s is using personalization in several ways, such as qualifying customers for additional tobacco-related offers, promoting hot and cold dispensed beverages and running a happy hour specifically for hot dispensed drinks, Starnes said in June. It’s also leveraging time-of-day targeting to promote pizza during relevant dayparts.
Weigel’s was established in 1931 as a family business selling raw milk. It had 83 stores as of Jan. 1.
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