Weigel’s, a Powell, Tennessee-based convenience-store chain, has partnered with goHappy, a frontline employee engagement company based in Richmond, Virginia. goHappy provides app-free frontline engagement and communication technology via text message.
Weigel's is No. 79 on CSP’s 2024 Top 202 ranking of convenience store chains by store count.
Along with employee engagement surveys and turnover analytics, Weigel’s is expanding its employee onboarding process with personalized, automated text messages.
For example, a survey that new employees take their first week introduces a personal touch by asking them about their favorite candy bar—a small but meaningful gesture that managers bring to life with a sweet treat on their second day, Weigel's said.
“At Weigel’s, we know that engaged employees are the foundation of outstanding customer service,” said Brad Anderson, director of recruiting and development at Weigel’s. “Enhancing our engagement tools with goHappy allows us to strengthen our connection with our frontline team while fostering a workplace where employees feel valued and supported from their very first day."
Additionally, in May, Weigel's launched MyWeigel’s Employee Rewards Program. The program offers employees exclusive discounts, sweepstakes and other special offers.
Weigel’s operates 84 convenience stores, a dairy and a bakery. The family-owned and -operated business was established in 1931.
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