POWELL, Tenn. -- Convenience-store chain Weigel’s has launched a new customer loyalty program: the myWeigel’s Rewards Card. Weigel’s partnered with loyalty provider Outsite Networks Inc. (ONI) to build the program.
“ONI’s program was selected for many reasons, including its ability to seamlessly integrate with Weigel’s current point-of-sale (POS) and payment platform,” said Charlotte Havely, director of marketing for Weigel’s. “Most compelling is ONI’s forward-looking program that addresses how consumers expect to be rewarded for being a loyal customer.”
“ONI’s program makes it easy for our on-the-go guest to take full advantage of our loyalty program, targeting mobile platforms and embracing the digital world with a mobile app and mobile payment,” Havely said. “We are also able to collect demographic and purchase behavior with each loyalty member, enabling us to elevate our marketing programs to a more personable and individualized level.”
Havely also said that the loyalty program will “surprise and delight” and have instant gratification elements.
“We are excited to be working with Weigel’s and their marketing team,” said Tim Balzer, vice president of sales and marketing for ONI. “Our ability to provide them with the flexibility they desired in their program, plus our customer analytics to aid in their ability to promote customer-relevant messages and offers, was instrumental to our being the right fit.”
Weigel’s operates 66 convenience stores, a dairy and a bakery, all within a 100-mile radius of corporate headquarters in Powell, Tenn.