Weigel’s newly redesigned loyalty app introduces a refreshed interface for rewards, fuel discounts, offers and games.
- Weigel's is No. 84 on CSP’s 2025 Top 202 ranking of convenience store chains by store count.
The new layout reduces visual clutter while elevating the most-used tools within the MyWeigel’s Rewards program, the Powell, Tennessee-based c-store chain said. Customers can quickly check points, view current deals, access fuel savings, explore signature value platforms like the $6 W Menu and participate in interactive experiences that reward ongoing engagement.
The redesign also better aligns digital touchpoints with customer behavior. By simplifying navigation and organizing content around intent, the app encourages deeper participation while remaining familiar and easy to use for longtime customers, Weigel’s said.
“Our goal was to make the app work harder for the guest,” said Nick Triantafellou, director of marketing and merchandising at Weigel’s. “Every design decision was focused on removing friction, highlighting value and making it easier for guests to access the rewards and savings they care about most.”
The redesigned app was built in partnership with Rovertown, Richmond Heights, Missouri.
Weigel’s continues to add new features to its loyalty app. In August, it introduced streaks. Members can tap a button in the app every day to check in, leading to rewards at seven, 14, 21 and 28 consecutive days. The chain also has boosted its rewards program and social media engagement by leaning into NIL partnerships with University of Tennessee athletes.
In October, Weigel’s launched a retail media network (RMN), Milk Crate Retail Media. The chain’s RMN is tightly integrated with MyWeigel’s Rewards, Triantafellou said in October. The c-store chain can tie in-store and digital impressions directly to loyalty activations.
Established in 1931, Weigel’s is a family-owned East Tennessee business operating 84 stores, along with its own dairy and bakery.
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