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Technology/Services

Wendy’s Alerts Drivers With Badges on GasBuddy

New feature notifies drivers of nearby destinations
Photograph courtesy of GasBuddy

DUBLIN, Ohio — Wendy’s is the first brand to launch Badges, the latest feature on the GasBuddy app, which enables brands to put their message in front of drivers looking for a place to stop.

The new GasBuddy Badges feature utilizes GPS-based, first-party data to connect GasBuddy users to Wendy’s locations attached to or within immediate proximity of gas stations.

“Consumers have more choice than ever as to where to get a meal. GasBuddy provides us a unique way to reach millions of drivers during the planning portion of their trips to keep Wendy’s top of mind in a seamless and relevant way,” said Jimmy Bennett, senior director of media and social for Wendy’s.

According to GasBuddy’s 2019 Summer Travel survey, this year Americans are planning to make more frequent and longer road trips. As such, GasBuddy is releasing the Badges feature before Memorial Day weekend and the start of the summer travel season.

“Gas stations are turning into destinations for meals and blurring the lines into being actual restaurants,” said Jordan Grossman, executive vice president of advertising sales for GasBuddy. “The new Badges feature provides our partners with an effective way to position their brand to drivers with high intent to stop and purchase. Our research found we’re all craving convenience. When filling up the car we want to know if we can get a snack, a full meal or even a nearby hotel to stay the night. We’re excited to work with Wendy’s as our launch partner, and look forward to rolling this out to more brand advertisers.”

Founded in 2000, Boston-based GasBuddy allows users to locate gas stations based on fuel prices, location and ratings and reviews.

Dublin, Ohio-based Wendy’s is a national burger chain known for its square hamburgers and never-frozen beef.

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