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What to Expect From An OTP Business Partner

Convenience store retailers have no shortage of business partners and vendors to work with. But having the right business partners for other tobacco products, or OTPs, is critical in helping grow the business. Knowing what partners can (and should) be doing for a store or chain is important.

Retailers should look for a partner who can offer support and help in a number of areas: category support and sales; permanent and secondary fixtures, POS, data-driven insights; space optimization; innovation; inventory management; and partner incentive programs.

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Swisher International

This post is sponsored by Swisher International

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