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Technology/Services

Yesway Selects PriceAdvantage

Strategic fuel pricing tool will help launch competitive brand

WEST DES MOINES, Iowa -- Yesway, an affiliate of Brookwood Financial Partners LLC, will use PriceAdvantage software to streamline and automate store-specific fuel pricing strategies for its portfolio of convenience stores.

“PriceAdvantage will allow us to execute easily a strategic pricing strategy for each store and commodity and will also provide critical real-time performance reports,” said Brian Trout, Yesway’s senior vice president of operations. “We will be able to correlate in-store sales to fuel sales and adjust our strategy accordingly. Ultimately, PriceAdvantage will help us provide a strong return on investment to our investors.”

Yesway selected PriceAdvantage based on the software’s ability to integrate with multiple point-of-sale (POS) systems, rapid implementation, robust reporting, ease of use and the ability to change fuel prices remotely using a mobile device. These, along with other features and prebuilt integrations, will play a critical role in helping Yesway successfully execute their plan to acquire 600 to 1,000 convenience stores over the next several years.

“Yesway recognizes that in order to launch a competitive brand they need to be strategic about how quickly and accurately they price fuel,” said Chip Stadjuhar, president and CEO of Skyline Products. “PriceAdvantage will allow Yesway to quickly onboard new stores and centralize their fuel pricing strategy—supporting their desire to quickly improve fuel margins and volumes.”

PriceAdvantage is singularly focused on fuel pricing software and is a division of Colorado Springs, Colo.-based Skyline Products, a privately held U.S. company that produces software solutions and thousands of American-made electronic price and transportation signs annually.

Brookwood is a private-equity investment firm that specializes in acquiring and managing value-add commercial real estate and related operating businesses on behalf of a select group of institutional investors, family offices and high-net-worth individuals. Since its founding in 1993, Brookwood has raised more than $840 million of equity to acquire a portfolio of 220 commercial real-estate and convenience-store properties, with a realized and unrealized value in excess of $2.2 billion. The portfolio has spanned multiple asset classes, geographical markets and industries across the United States.

BW Gas & Convenience, doing business as Yesway, is based in West Des Moines, Iowa.

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