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Technology/Services

Yesway Taps Paytronix for Rewards Program

Loyalty provider to help develop and launch the system.

WEST DES MOINES, Iowa -- Convenience-store chain Yesway announced its partnership with Paytronix Systems Inc., a reward program solution provider for restaurants and retailers, to develop and launch the Yesway Rewards Program.

The program will allow customers to register for and participate in the program using either a physical loyalty card or through a Yesway-branded app.

“After a competitive and comprehensive evaluation process, we believe Paytronix is the best choice for Yesway in terms of their platform, their robust reporting and analytics capabilities, and most importantly, their people,” said Darrin Samaha, vice president and brand manager of Yesway.

According to Andrew Robbins, president at Paytronix, "Yesway needs a partner that can scale with it as it hits its growth targets, while drawing out the unique message of their brand. The Paytronix system architecture and product roadmap is perfectly suited to serve the brand's needs today and into the future."

West Des Moines, Iowa-based Yesway is a c-store brand under BW Gas & Convenience Holdings, an affiliate of Beverly, Mass.-based Brookwood Financial Partners.

Paytronix, Newton, Mass., works with more than 300 restaurant and retail chains on its proprietary guest engagement platform. Paytronix uses its platforms to provide clients with consumer insights.

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