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Technology/Services

ZipLine Acquires Gift Card Platform SmartClixx

Purchase enables alternative payments and rewards
Photograph: Shutterstock

PORTLAND, Maine — ZipLine has acquired SmartClixx, a gift-card payment platform based in Boca Raton, Fla. With its acquisition of SmartClixx, ZipLine has officially entered the gift-card space, complementing its existing consumer payments and loyalty capabilities.

Founded in 2001 by Gary Dinkin, SmartClixx is known for its configurable and customizable "closed-loop" stored-value software platform, used for the issuance of gift cards and customer-service refunds and returns. The SmartClixx platform is currently installed in numerous retail brands, processing more than a billion dollars of stored-value card transactions annually, through thousands of locations. SmartClixx services global brands such as Chico's, Lord & Taylor, Saks Fifth Avenue, Belk and Books-A-Million, among others.

"We're excited to continue our path of rapid growth and expansion into new markets; acquiring SmartClixx and its experienced team is another step in that direction,” ZipLine CEO Stephen Goodrich said. “For two decades SmartClixx has licensed and deployed its robust technology, processing billions of dollars in transactions on behalf of some of the world's most recognizable brands. Together, we will combine our unique platforms on behalf of merchant partners, including in new verticals, to deliver secure, enhanced, alternative payment and rewards solutions for years to come."

Portland, Maine-based ZipLine provides branded payment and rewards-driven loyalty programs to retailers in the United States.

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