The company’s support of state and federal efforts to raise the minimum age of purchase for Juul and other vapor products to 21 and older follows the company’s actions in August 2017, when it raised the minimum age of purchase on its own e-commerce site to 21 even though the legal age of purchase in many states remains 18.
Juul also said it will work with Iowa Attorney General Tom Miller (pictured) and a group of public officials and tobacco-control individuals he will assemble to continue strengthening existing initiatives and new efforts to keep Juul out of the hands of underage consumers. In addition, Miller and the same group will work with Juul Labs to develop a transparent and effective framework for independent research focused on the scientific and societal implications of vapor products.