Altadis Makes Executive Shifts

Sales, consumer marketing departments get new leadership
romeo y julietta
Photograph by CSP Staff

FORT LAUDERDALE, Fla. -- One of the country’s larger premium cigar makers changed up its leadership team, naming two executives to head its sales and consumer marketing departments.

Altadis USA Inc., Fort Lauderdale, Fla., named Paul Waller as head of its sales department and Brad Winstead as head of its consumer marketing department, the company said.

“Paul has worked in tobacco for the past six years and is one of the most respected leaders in the Altadis business,” said Rob Norris, president of Altadis USA’s premium cigar division. “He will be responsible for field sales, key accounts and customer service.”

Brad Winstead will become head of consumer marketing. “Brad has worked for 13 years in Altadis USA and his understanding of the market, its adult consumers and the Altadis portfolio provides the opportunity to bring consumer-centric initiatives to meet adult cigar smokers’ interests,” Norris said. “Brad will bring the same energy and passion to the marketing group that we have seen in our sales team for the past five years.”

Both executives held sales positions with Altadis prior to this announcement.

Altadis produces cigar brands such as Romeo y Julieta, Montecristo and H Upmann. It is a subsidiary of Bristol, England-based Imperial Brands.

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