In order to strengthen U.S. business opportunities and to maximize market capabilities and its worldwide brand portfolio, the company has established a new Premium Cigar Division within the United States.
Javier Estades, formerly sales and marketing director for Europe and international markets, has been appointed to the new position of general manager for premium [image-nocss] cigars U.S.A., reporting to Fernando Dominguez, premium cigar director worldwide for Bristol, K.K.-based Imperial Tobacco.
Jim Colucci, executive vice president sales and marketing, who recently announced his retirement effective July 31, 2011, will work closely with Javier and Fernando to ensure a smooth transition until his retirement.
Fort Lauderdale, Fla.-based Altadis U.S.A. is a leader in the U.S. premium cigar market. The company manufactures and markets brands such as Montecristo, H. Upmann, Romeo y Julieta, Trinidad, Vega Fina, Onyx Reserve, Don Diego, Saint Luis Rey, Gispert and many others.