Briant Retiring as NATO Executive Director

Industry expert who helped found tobacco organization seeks new challenges
tom briant
Photographs by CSP Staff

The board of directors of the National Association of Tobacco Outlets (NATO) has announced that Tom Briant will be retiring from his position as NATO executive director.

Briant was instrumental in founding Lakeville, Minnesota-based NATO 23 years ago and has grown the association to be a leading voice in the industry.

“I want to express my sincere gratitude to all of those NATO members that I have worked with over the years and who supported the association since it was formed in 2001, and I look forward to seeking new challenges in the industry,” Briant said.

Briant is a frequent contributor to CSP in print, online and at events.

The board has begun a search for the next executive director.

NATO’s mission is to enhance the business interests of retailers that sell tobacco and nicotine products, support the legislative and regulatory interest of its members and encourage the expansion of the retail tobacco and nicotine market in a responsible manner. NATO currently has 66,000 members, it said.

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