Bruno Mars Signs on as NJOY Investor

Music star's involvement will help build brand awareness, e-cig maker says

SCOTTSDALE, Ariz. -- Electronic cigarette company NJOY has announced that global music star Bruno Mars has joined the company as an investor. While the terms of the investment were not disclosed, Mars said that he often uses NJOY's King product in place of traditional cigarettes and is convinced that it is a revolutionary alternative to cigarettes.  

"I've been using NJOY Kings instead of cigarettes these days, and I'm sticking to it. I believe in the product and the company's mission," Mars said.

"Bruno Mars is an exciting addition to NJOY, and we are pleased to have him on board," said Craig Weiss, CEO of NJOY. "Adding Bruno to our team expands our reach, raising further awareness of the NJOY brand and our company mission to obsolete cigarettes. Many of our investors use our product and recognize the potential NJOY has to challenge the status quo and change people's lives for the better."

The NJOY King has the look, feel and flavor--traditional and menthol--of a real cigarette and has become a top-selling e-cigarette in America. It also offers the choice of two nicotine levels: Gold and Bold. It has no ash or odor and comes in an easy-to-carry, flip-top case.  

NJOY Kings has a manufacturer's suggested retail price (MSRP) of $7.99. NJOY Kings are available in more than 60,000 retail stores nationwide, including 7-Eleven, Walgreens, Wal-Mart, Hess, Chevron, RaceTrac and Circle K.

Scottsdale, Ariz.-based NJOY offers a variety of disposable and rechargeable e-cigarette products made for adult smokers.

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