GROVER, N.C. -- Tobacco-product maker Cheyenne International unveiled a new corporate logo (see below), the first change in its visual identity since the company’s inception in 2002.
In conjunction, the company updated its website, making it easier to navigate and to post information on tobacco-related issues, the company said.
Using an updated version of the company’s sunrise image, a brighter color and other new elements, the logo now better reflects the corporate brand today and its dynamic future, the company said.
Cheyenne’s new branding initiative reflects its commitment to wholesale and retail customers, said David Scott, CEO for the Grover, N.C.-based company. “Designing a brand mark that is eye-catching while still preserving our heritage was key to our overall effort,” he said.
For over 15 years, Cheyenne has been offering over a dozen product lines that span many different categories, such as filtered cigars, smokeless tobacco, snus and pipe tobacco.