CHARLOTTE, N.C. -- Vaping company Fontem Ventures has partnered with e-liquid manufacturer Cosmic Fog Vapors, taking an equity stake in Cosmic Fog.
Charlotte, N.C.-based Fontem, maker of the e-cigarette brand blu, said the move is part of its growth strategy, having recently launched its myblu vaping device.
“We’ve long recognized that growth in this category, and our success within it, is driven by appealing to what consumers want most,” said Titus Wouda Kuipers, CEO of Fontem. “Liquid is a big part of this, and that’s an area where we’re still learning. We’re excited by Cosmic Fog’s passion and leadership in this space and see a tremendous opportunity to learn from their expertise.”
Founded in 2013, Cosmic Fog, Costa Mesa, Calif., has established a reputation for developing unique flavors with significant appeal to adult vapers, Fontem said. Cosmic Fog products are sold in more than 5,000 vape stores in the United States and in more than 60 countries around the world.
“Our partnership with Fontem allows us to leverage its experience in e-vapor, including in regulatory compliance, ensuring that our customers enjoy continued access to our products as international e-vapor markets mature,” said Brant Peto, co-founder of Cosmic Fog.
Fontem Ventures is a subsidiary of Imperial Brands, Bristol, United Kingdom. Cosmic Fog Vapors sells branded e-liquid products in the United States and other markets for use in “open system” e-vapor devices.
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