Harold Levinson Associates, Shishapresso Forge U.S. Deal

HLA will distribute ready-to-smoke shisha capsules

FARMINGDALE, N.Y. -- Harold Levinson Associates Inc. (HLA) and Shishapresso S.A.L. have announced an exclusive distribution agreement whereby HLA will be the sole U.S. distributor for a new line of ready-to-smoke shisha capsules for hookahs.

Shishapresso (CSP Daily News / / Convenience Store Petroleum)

The new products are available in 12 flavors, in either a starter kit containing three capsules and a shisha head, a four-pack of capsules or a 60-count package.

"We have been conducting extensive research and testing into the best manufacturer of shisha products," said Michael Berro, HLA's vice president for national product development. "Shishapresso is clearly the premier maker in the industry. HLA is very excited to bring their products to its U.S. customers. This should be a revolutionary step."

Samer Jalloul founder and chairman of Shishapresso, said, "At Shishapresso, we are very excited to be partnering up with one of the U.S.'s leading distributors in tobacco products, who share our vision to revolutionize the shisha industry."

Farmingdale, N.Y.-based HLA has been in business for 37 years and is one of the nation's largest full-line distributors to convenience stores and tobacco shops. Stocking more than 18,000 products, HLA has more than 100 trucks in its fleet and makes more than 3,000 daily deliveries, a third of which are delivered same day.

Using proprietary technology, Shishapresso, based in Lenanon, manufactures shisha tobacco molasses in capsules.

Want breaking news at your fingertips?

Get today’s need-to-know convenience industry intelligence. Sign up to receive texts from CSP on news and insights that matter to your brand.

Related Content


More from our partners