Electronic-cigarette maker Juul Labs Inc., Washington, D.C., has appointed Melissa Wisdom as its new managing director. In her new role, Wisdom will oversee all of Juul Labs Inc.’s current and future UK commercial activities, in addition to leveraging her talents in international markets.
Prior to her new role, Wisdom served as chief commercial officer at Stonegate Group in England, where she expanded her remit from sales and marketing to encompass a broad commercial role. She also served as commercial director for the on-trade at Britian's Diageo.
“Joining Juul Labs as its new managing director is an exciting opportunity to contribute to the company’s bold vision for the future—one where long-term success is achieved through responsible innovation and investment in high-quality, scientifically supported products,” Wisdom said.
Juul Labs CEO, KC Crosthwaite said the company is “thrilled to welcome Melissa Wisdom as Juul Labs’ new managing director. Melissa’s extensive commercial experience and her commitment to responsible growth in consumer markets make her an invaluable addition to the team.”
With new UK legislation coming down the track and the regulatory environment evolving in many markets, Wisdom’s leadership will play a pivotal role in advancing the company’s efforts to drive tobacco harm reduction by offering adult smokers high-quality product technology designed specifically to help them move away from traditional cigarettes, Crosthwaite said.
“I am confident that Melissa will be a huge asset at this exciting time of opportunity for the company,” Crosthwaite said.
Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.