Tobacco

New York Attorney General Distributes $27.1 Million to New York City to Combat Youth Vaping

The funds distributed are part of a $462 million multistate settlement from Juul
Juul
Photograph: Shutterstock

New York Attorney General Letitia James distributed $27.1 million to New York City on Wednesday as part of a $462 million multistate settlement from electronic-cigarette company Juul Labs Inc.

The funds, which are part of the state of New York's $112.7 million settlement with Juul, will be split between the city and the New York City School District, with $12 million from the settlement going to the city and nearly $15 million going to the school district.  The remaining funds will be distributed to every county, Board of Cooperative Educational Services (BOCES), and the five largest cities in the state to support programs that will help reduce and prevent underage vaping.

“Juul created a nationwide public health crisis by sparking a wave of addiction among children,” said James. “Young people are suffering because Juul built its business by marketing addictive e-cigarettes to kids. Our children’s health is on the line, and these funds will be used for education, prevention, enforcement, and research to keep our kids safe.”

President and CEO of the Campaign for Tobacco-Free Kids Yolonda C. Richardson said “over 18% of New York high school students use e-cigarettes. Effective use of the Juul settlement funds can help to end this youth addiction crisis and protect the health of New York kids.”

The attorney general sued Juul in November 2019 claiming it used deceptive and misleading marketing that glamorized vaping with colorful ads featuring young models using fruity, sweet and minty flavors that appealed to youth.

The distribution of funds comes just days after the Food and Drug Administration rescinded the marketing denial orders (MDOs) for Juul regarding all of the company’s products marketed in the United States. On June 23, 2022, the FDA issued MDOs to the Juul for its products marketed in the United States.

“We are pleased to have reached settlements that resolve issues related to the company’s past,” a spokesperson for Juul told CSP on Thursday. “Over the past years we have worked to reset our relationship with our stakeholders, with a particular focus on combatting underage use of our products which has been cut by more than 95% since 2019 according to government data.”

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