New York Senate Advances Bill to Ban E-Cigarettes Designed to Entice Children

If enacted, violators could face civil penalty of up to $1,500 for first violation and $2,500 for each subsequent violation
New York Senate passes bill that would ban e-cigarettes designed for minors
Photograph courtesy of New York State Senate

The New York Senate passed a bill last Wednesday that would ban the sale of vape products that resemble school supplies, children’s toys or that use packaging and advertising with the intent of targeting children. 

Senate Bill S7882 is sponsored by State Sen. Monica Martinez (D) and if enacted, violators could face a civil penalty of up to $1,500 for a first violation and $2,500 for each subsequent violation.

“It’s time to clear the air of underage vaping in New York and the Senate’s approval get us one step closer to making that a reality,” Martinez said.  “These devices and their marketing are deliberately designed to entice children.  For the protection of our state’s most vulnerable population, it’s time for this to end.”

Under the bill, businesses selling tobacco and related products would be prohibited from offering items that may include pictures, logos, symbols, mottos, selling messages or colors that specifically appeal to minors, as well as representations of cartoon, movie, or video game characters, toys, electronic devices and school supplies, including markers, highlighters, ballpoint pens and thumb drives. 

The bipartisan legislation cosponsored by nine members of the state Senate must still be approved by the Assembly and signed by the governor before going into effect.  A companion version of the proposal sponsored by Assemblyman Charles Fall is pending in that chamber.

According to data released by the Food and Drug Administration and the Centers for Disease Control and Prevention (CDC) in its 2023 National Youth Tobacco Survey, e-cigarettes were the most popular product among those under the legal age of use for the tenth year in a row.  The report also found that, "Although a decrease in e-cigarette use was observed among high school students, there was an increase in current overall tobacco product use among middle school students.

Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.


Exclusive Content

Snacks & Candy

What Convenience-Store Consumers Are Craving in Candy, Snacks

Unwrapping the latest treats and trends from the Sweets & Snacks Expo

Snacks & Candy

Convenience-Store Shoppers Are Sweet on Private-Label Candy

How 7-Eleven, Love’s are jumping on confection trends


More from our partners