Reynolds Launches Newport Platinum

New cigarette adds ‘smooth menthol taste’ to product line

WINSTON-SALEM, N.C. -- R.J. Reynolds Tobacco Co. added to its Newport line of cigarettes this summer. The cigarette maker describes Newport Platinum as having a “smooth menthol taste that is different from the traditional Newport family.”

Bringing the product online in midsummer, R.J. Reynolds, Winston-Salem, N.C., made it available nationally in two styles: Newport Platinum and Newport Platinum Blue, both of which come in Kings and 100s boxes.

As part of its product description, the company said Newport Platinum comes as a “direct response to demand from adult menthol smokers for a different menthol product offering from the brand. Newport Platinum styles broaden the Newport portfolio and enable the brand to offer a more diverse range of products for the diverse range of adult smoker tastes.”

Newport is Reynolds’ top-selling cigarette brand, according to Jacob McConnico, a spokesperson for Reynolds, and is the No. 1 selling menthol cigarette brand and the second-largest cigarette brand in the United States.

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